Website Platform Options

Choosing the right website platform depends on your technical comfort, budget, and unique business goals.

Squarespace

Ideal for portfolios, lifestyle brands, and small-to-medium businesses that want a "polished" look, mobile efficiency, and built in SEO capabilities.

Perks: Award-winning, mobile-responsive templates; highly intuitive "Fluid Engine" drag-and-drop editor; excellent built-in blogging and scheduling tools (Acuity) Extendable free trial, more flexible with timeline

Pricing (Annual): *

  • Personal: ~$16/mo (Basic sites)

  • Business: ~$23/mo (Adds marketing tools & basic e-commerce with 3% fee)

  • Commerce (Basic/Adv): $28–$52/mo (0% transaction fees)

 
Ideal for businesses that need specific functionality (e.g., hotels, restaurants, bookings) and want "pixel-perfect" control over design.

WIX

Perks: Massive template library (800+); ultimate design freedom; robust App Market for third-party integrations; includes a free (ad-supported) version.

Pricing (Annual): *

  • Light: ~$17/mo (Personal/Basic)

  • Core: ~$29/mo (Basic e-commerce & analytics)

  • Business: ~$36/mo (Advanced e-commerce & shipping)

Perks: The fastest platform to get live; excellent AI-assisted setup; integrated marketing dashboard (social media, email, SEO) in one place.

Downsides- can look a bit cookie-cutter

Pricing (Annual): *

  • Basic: ~$10.99/mo (Simple sites)

  • Premium: ~$14.99/mo (Adds social/email marketing tools)

  • Commerce: ~$20.99/mo (Full online store)

Ideal for small business owners who need a professional site "yesterday" and want an all-in-one suite (hosting, email, marketing).

GoDaddy

    • What you want to use your website for?

    • Do you want to conduct sales through your website?

    • Do you want people to be able to schedule with you through your website, call you, or send you an email/text to do business with you?

    • Do you want your website to bring you new business? Or do you want it to just be a place people can find information about you online when they search for your business name?

    • What do you offer your clients?

    • Who is your desired clientele/customer base?

    • Where is your business area?

  • Web hosting is a service that makes your website accessible on the internet by renting space on a secure, always-on server. A web host stores your website’s files—such as HTML, CSS, images, and videos—and delivers them to visitors' browsers when they type in your domain name.

    **The fees above are to host your website, and are not included in your fees with Connected Roots Marketing for designing your website.

  • A domain name is a unique, human-friendly address used to access websites (e.g., google.com), acting as a memorable alias for complex numerical IP addresses. It serves as a digital identity for websites, email, and online brands, and is purchased through registrars.

    • To be found locally for what you offer

    • To gain credibility and encourage trust with potential clients/customers

    • To showcase your brand and service offerings

    • 24/7 accessibility for potential clients/customers

    • E-commerce- ability to make $ while you sleep/do other things

    • Scheduling- fill your schedule without having to be attached to your phone

Perks: Incredibly affordable; extremely fast loading speeds; focuses strictly on one-page sites, making it very simple to manage.

Downside: One page limit only

Pricing (Annual): *

  • Free: $0 (Carrd branding)

  • Pro Lite: $9/year (Custom templates)

  • Pro Standard: $19/year (Custom domains & forms—most popular)

Ideal for "link-in-bio" pages, simple portfolios, or lead-capture landing pages for specific marketing campaigns.

Carrd

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